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It's time to shine a light on care

It's time to shine a light on care

Posted by: Dale Meller | 16 July 2018| Categories: Events , Team News

Today we have launched our new Scotland-wide media campaign - 'Shine a light on care'.

Our campaign is aimed at increasing awareness of the Forum and encouraging people to get in touch with us to share their experience of growing up in care. 

We sought support from care experienced people by involving them in the campaign development process, including insight gathering and creative testing, as well as providing the voiceover to the TV advert. Care abuse survivor and campaigner, Helen Holland, endorses the campaign and encourages others to get in touch with the Forum as the voiceover for a 60-second advert that will run on STV and STV Player.

Our new campaign reflects the thoughts and opinions of care experienced people, who have described the campaign as positive and motivating, so we really hope it resonates with other care-experienced people.

Our aim is to listen to and truly understand the experiences people have had in care, without judgement.  We want to give people a voice and use that to change things for the better.  What we learn will be shared with government and the wider public through a national record and research findings, which will influence practical change.

We want more people to talk to us.  We understand that it can be an extremely difficult decision for people to share their experience.  We provide a fully supported process and our team is trained to help people make the right decision for them.  We would urge others to think about sharing their experience of care.  It could make a difference. Find out more here or text ‘SHINE’ TO 62277.

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